Eurobike Booth FG-B4/6 PRESS RELEASE: InterLock 2015 – New Investment For immediate publication (Thank you in advance for sending two sample copies or a link) The InterLock: new investment takes bicycle lock to next level Interlock (www.the-interlock.com), makers of an innovative cable lock which fits inside a bicycle’s seat post, are going on a product marketing offensive with $750,000 USD of new investment. Vancouver, Canada, July 8, 2015 - The InterLock™ is an innovative cycle lock system: a cable lock is discreetly concealed within the bicycle’s seat post. The product was first launched in 2013 by young entrepreneur Adrian Solgaard and financed by a Kickstarter crowdfunding campaign. This smart and functional product made a stunning start, winning a coveted iF Gold Design Award when introduced at the Taipei Cycle Show last year. Soon after it won a Eurobike Award 2014 - the first ever lock to be awarded as a bicycle component! It was also honored to be a finalist at the ISPO Brand New Award 2015. Interlock products are already on sale in 28 countries across the world, and it’s built into bikes by numerous leading OEMs. Now it’s time for this fast-growing company to move to a new level. A total of US $750,000 from private and institutional investment will give product development and marketing a huge boost. Plans include a ‘product innovation fireworks’ at Eurobike in Germany (the European cycle industry’s most important trade show), the upcoming launch of the new website, and a partnership with well-known industry specialist. It can now be officially announced that Vincent Lamoureux (previously at CamelBak, Met and BionX) is to support the further growth of InterLock with immediate effect as Vice President of Global Sales. The concept of the InterLock is simple and revolutionary. Solgaard wanted to lock his bike as quickly and conveniently as possible to solid objects, and he wanted an integrated solution, one which would also work elegantly on bikes which embraced functional minimalism. Singlespeeds, fixies and other stylish urban bikes were crying out for an unobtrusive, smart yet secure solution. Of course it also fits any city bike or tourer too – it’s great for any bike that needs frequent locking. Compared to other systems the patented InterLock has many advantages: the lock is always on the bike, rattle-free and with no need for any additional mounting hardware. It’s quick to use: thanks to the clever click mechanism there’s no need to use your key to lock it – a great time-saver when you’re making many stops in a day’s riding. You can pull the InterLock out to its full length in an instant, and at 90 cm long it’s long enough to pass through the frame, back wheel and around a bike stand, post or other fixed object. And as a nice bonus, this also secures the seat post itself against theft. The lock consists of two connected plastic-coated steel cables which offer 90cm of total length. The lock disappears completely inside the 300 mm long 3D forged aluminum seat post and into the frame of the bicycle. It is available in seat post diameters 25.4 mm, 27.2 mm and 31.6 mm, in both black and silver. Recommended retail price is US $59.99 or € 59.95. TECHNICAL DATA Manufacturer: InterLock Bicycle Components, Vancouver, Canada Model: Integrated seat post cable lock Colors: Silver or Black Seat post: Forged 6061 aluminum, 300 mm long Diameters: 25.4 mm / 27.2 mm / 31.6 mm Lock: Weatherproof lock body design Lock length: 90 cm Weight: 620 g lock and seat post included In the box: InterLock lock including seat post, 2 keys International distribution: For a list of national importers and distribution partners, please see: www.the-interlock.com/get-interlock-now Media Center: For high resolution images of the InterLock please visit: https://www.dropbox.com/InterLock For press releases in English and German visit our homepage at http://inmotionmar.com/media-center/interlock Website: Read more on the full product line-up at: www.the-interlock.com Media contact EU: inMotion mar.com Alban Manz Tel.: +49-711-351640-93/-91 E-Mail: alban.manz@inmotionmar.com, info@inmotionmar.com Media contact International: Adrian Solgaard Tel.: +34 685 330 108 E-Mail: adrian@the-interlock.com About InterLock www.the-interlock.com InterLock with headquarters in Vancouver, Canada, launched Early 2013 via crowdfunding platform Kickstarter. Since then interlock is distributed in 28 countries worldwide. First Awards won were the IF Gold Award at the Taipei Cycle Show 2014, a Eurobike Award 2014 and becoming a finalist at the ISPO Brand New Award 2015. This press release is published by Interlock Bicycle Components, who are solely responsible for its contents.