Press Release GSI Outdoors – Coffee Equipment For immediate release (Thanks in advance for two hardcopies, Pdf or website-hyperlink) Good morning! Good Coffee! Good Feeling – always and everywhere! GSI’s new coffee presses provide a new way of ‚Coffee to go‘ SPOKANE, WA (USA) / STUTTGART – The new product series for coffee lovers of GSI Outdoors, leader in outdoor cook- and tableware, is practical and innovative. Must haves for the upcoming season are the new Commuter Java Press, a lightweight and shatter-resistant carafe which gives a new meaning to the term ‚Coffee to go‘, and the compact sized Infinity Backpacker Mug, first choice when compact size and weight matters. Java to go – on 5th Avenue or a five peak tour The worldwide coffee consumption hits 2.5 billion cups daily. 3 out of 4 Europeans drink coffee daily. For Mid-Europeans that means six kilograms or 150 liters per person yearly, Scandinavia’s average is 9 kilograms peaked by Finland consuming a world leading 12 kg a year. GSI Outdoors offers two new products to facilitate this consumption with the introduction of their Commuter Java Press and Infinity Backpacker Mug. Press and Go – GSI’s Commuter Java Press Coffee lovers can kick-start their day with an enjoyable cup of fresh coffee with the pint size Commuter French Press/Mug combination. Simply remove lid and inner carafe. Add two to four tablespoons of ground coffee to outer carafe pour in water and stir gently to release air bubbles and circulate coffee. Wait three to four minutes and put the lid back on. Plunge inner carafe slowly letting the air come up as the water rises. Remove the lid to add milk and sugar and then replace. The insulated cozy will take over to keep the coffee hot. It is sized to conveniently fit into car holders for portability. The crystal-clear, BPA-free carafe is lightweight and shatter-resistant. The insulating foam sleeve ensures a soft, comfortable grip and also provides an additional layer of insulation. 450 ml content, four fun colors include Dark Roast, Light Roast, Blue Mountain and Green Mountain. MSRP: 21,95 € Infinity™ Backpacker Mug A must-have for any trip where lightweight and compact size matters. The new Infinity™ Backpacker Mug will hold 500 ml of hot or cold liquid and weighs in at just 100 g including the EVA outer insulating shell. The fold-away nylon web handle, rather than a standard hard-shelled handle found on most mugs, enables it to be squeezed into tight spots in a pack or suitcase. The flip-top sealing lid provides easy access and helps eliminate spills. The mug is made from FDA-grade BPA-free Infinity™ polypropylene resin. MSRP: 10,95 € For more information please visit: http://www.gsioutdoors.com/ GSI Outdoors product photos can be downloaded here: http://press.gsioutdoors.com/press/ (Username: Press Password: Outdoors) GSI Outdoors Contact: Media Contact Europe www.inmotionmar.com Marco Arnold marco.arnold@inmotionmar.com Tel: +49 711 351 640 93 Media Contact International Ingrid Niehaus iniehaus@gsioutdoors.com Tel: +1 949.499.2225 About GSI Outdoors: GSI Outdoors stands for high quality and innovative products and utensils for cooking, dining and transport use outdoors. Founded in 1985 by siblings Scott in San Diego, the company is headquartered in Spokane, the Outdoor Paradise in the heart of Washington State, since 1995. All products are designed, distributed and marketed in-house. GSI products are available worldwide. For more information, visit: www.gsioutdoors.com