Be part of the largest annual gathering of the Bicycle Industry in North America

Interbike Marketweek Reno/Tahoe 2018

Consumer Demo and Festival, September 14-16 / OutDoor Demo, September 16-17 / Northstar California Resort, Truckee, CA

Interbike Expo September 18-20 / Reno, NV


Top 10 reasons you need to be at Interbike: 

  • Expand Your Base: Find the right partners, importers, distributors, OEMs and shops.
  • Broaden Your Horizons: Gain insight into macro trends affecting the bicycle business, including e-bikes.
  • Get the Attention You Deserve: Meet face-to-face with brand leaders on strategies for increasing sales.
  • Grow Your Mind: Choose from among 100 free seminars and clinics designed to grow your business.
  • Meet With Peers: Compare notes with thousands of IBD shops owners, buyers, and managers.
  • Celebrate the Best in Cycling: Remember why you got into this business at the unforgettable IB Awards Night.
  • Don’t Get Dropped: Stay in front of your competition during this period of profound industry change.
  • Be First: See the latest and greatest product, all in one place, all at one time

Interbike is the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. This is accomplished primarily through indoor trade shows, industry and consumer demo experiences, and high-level educational conferences. Established in 1982, Interbike and its events provide the platform for critical face-to-face business interaction, product line previews and media launches, sales lead generation, trend-setting, networking and retail education.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space.

The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Interbike can be found at

inMotion serves as the European Marketing Communications agency for Interbike.

Feel free to contact us for any questions with regard to the event/s.

We are also the Sales Service Agency for the EU@Interbike village.

Please find more information here.


Other events operated by the Interbike team:

Press Releases

  • Interbike, NBDA and PeopleForBikes to host Annual Interbike Industry Breakfast
    Interbike today announced further details of the annual Industry Breakfast that it is presenting in conjunction with PeopleForBikes and the National Bicycle Dealers Association on Tuesday Sept. 18, the opening day of the show. Joining the previously announced keynote speaker, John Venhuizen, president and CEO of ACE Hardware, is Tim Blumenthal, president of PeopleForBikes, the nation’s leading bike advocacy organization.
    2018 Annual Interbike Industry Breakfast (pdf, 173 KB)
  • Interbike Announces Schedule for Electric Theatre ePowered by Bosch
    Interbike announced the schedule for the 2018 edition of its Electric Theatre, epowered by Bosch. Now in its fourth year, the educational track for electric bicycle retailers will be held each day of the tradeshow in Hall 3 of the Reno-Sparks Convention Center.
    2018 Interbike Release - Electric Theater (pdf, 226 KB)
  • Interbike’s Retailer Education Series, The Forum, Returns for Second Year
    Interbike announced plans for the second installment of its successful retailer education series, The Forum, which will be held each day of the tradeshow in the Reno-Sparks Convention Center. The Forum, presented by eBay and held on the show floor in Hall 2, features retailer-centered educational sessions that are 30 to 40 minutes in length.
    2018 Interbike Release - Retailer Forum (pdf, 221 KB)
  • New & Returning Brands, New Categories and New Location Set
    Interbike announced more details surrounding OutDoor Demo, including participating brands, product testing loops, dining options and more. Taking place at the Northstar California Resort in Truckee, CA, OutDoor Demo is set to feature more than 75 leading brands, offering the most robust product testing experience for the bicycle industry in North America.
    2018 Interbike Release - Outdoor Demo (pdf, 197 KB)
  • 2018 Interbike Press Release – Open Air District
    Interbike announced the addition of a new featured area of the expo located just outside the door of the Reno Sparks Convention Center, that will incorporate brand booths, The Circuit test track, ePowered by BOSCH, food and beverage options, shaded seating and more.
    2018 Interbike Release - Open Air District (pdf, 311 KB)