The EU@Interbike Village is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first or second time.
inMotion mar.com is your Sales Service Agency for the EU@Interbike village.
Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.
If you are interested in participating please fill out below contract, scan and email to us and to our colleagues in the US.
To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.
Interbike offers also many other promotional opportunities, pls check here:
Maybe the Outdoor Demo is also interesting? It’s now 3,5 days of product testing for consumers, dealers and media prior to the indoor show!
https://www.interbike.com/events/outdoor-demo, standard exhibitor rules/cost account here.
Find more info here:
EU at Interbike info flyer (Pdf 5MB)
Turnkey booth info sheet
Turnkey booth contract form
Interbike to Research Alternatives, Announces Show Will Not Take Place in 2019Interbike owner, Emerald Expositions, announced today that the Interbike tradeshow will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.
- Interbike 2019 Final Announcement (pdf, 41 KB)
Interbike, NBDA and PeopleForBikes to host Annual Interbike Industry BreakfastInterbike today announced further details of the annual Industry Breakfast that it is presenting in conjunction with PeopleForBikes and the National Bicycle Dealers Association on Tuesday Sept. 18, the opening day of the show. Joining the previously announced keynote speaker, John Venhuizen, president and CEO of ACE Hardware, is Tim Blumenthal, president of PeopleForBikes, the nation’s leading bike advocacy organization.
- 2018 Annual Interbike Industry Breakfast (pdf, 173 KB)
Interbike Announces Schedule for Electric Theatre ePowered by BoschInterbike announced the schedule for the 2018 edition of its Electric Theatre, epowered by Bosch. Now in its fourth year, the educational track for electric bicycle retailers will be held each day of the tradeshow in Hall 3 of the Reno-Sparks Convention Center.
- 2018 Interbike Release - Electric Theater (pdf, 226 KB)
Interbike’s Retailer Education Series, The Forum, Returns for Second YearInterbike announced plans for the second installment of its successful retailer education series, The Forum, which will be held each day of the tradeshow in the Reno-Sparks Convention Center. The Forum, presented by eBay and held on the show floor in Hall 2, features retailer-centered educational sessions that are 30 to 40 minutes in length.
- 2018 Interbike Release - Retailer Forum (pdf, 221 KB)
New & Returning Brands, New Categories and New Location SetInterbike announced more details surrounding OutDoor Demo, including participating brands, product testing loops, dining options and more. Taking place at the Northstar California Resort in Truckee, CA, OutDoor Demo is set to feature more than 75 leading brands, offering the most robust product testing experience for the bicycle industry in North America.
- 2018 Interbike Release - Outdoor Demo (pdf, 197 KB)
2018 Interbike Press Release – Open Air DistrictInterbike announced the addition of a new featured area of the expo located just outside the door of the Reno Sparks Convention Center, that will incorporate brand booths, The Circuit test track, ePowered by BOSCH, food and beverage options, shaded seating and more.
- 2018 Interbike Release - Open Air District (pdf, 311 KB)
2018 Interbike Press Release – Retail by RetailersInterbike announced the addition of a new educational track whereby key retailers will share their experiences on specific topics relevant to all IBD’s today. These Retail by Retailers sessions will be presented in either a one-on-one interview or panel discussion format.
- 2018 Interbike Release - Retail by Retailers (pdf, 329 KB)
2018 Interbike Press Release – Keynotes Retail Consumer ExpertsInterbike announced that Matt Powell, Vice President and Senior Industry Advisor, Sports for The NPD Group (NPD), will present the latest retail and consumer shopping trends in the cycling industry to event attendees at the show in September.
- 2018 Interbike Release - Keynotes Retail Experts (pdf, 308 KB)
2018 Interbike Press Release – Key Brand Momentum ContinuesMore key brands in several categories have committed to Interbike Marketweek, as momentum both on the brand and attendee side continue to rise as the Reno Tahoe events begin in 102 days.
- 2018 Interbike Release - Key Brands (pdf, 293 KB)
2018 Interbike Press Release – IBD Summit at IBInterbike announced the initial wave of content and schedule for the IBD Summit at Interbike retail education track at Interbike 2018. This new track brings the same type of high-level speaker that the IBD Summit was known for to the Interbike audience at no charge.
- 2018 Interbike Release - IBD Summit (pdf, 308 KB)
2018 Interbike Press Release – RegistrationInterbike announced that key brands in several categories have committed to Interbike Marketweek, as registration opens today for all attendees including retailers, distributors and media. While the Northstar Free-Ride Festival, OutDoor Demo and the indoor expo have brands committing on a daily basis, a number of key brands have shown their early support for Interbike Marketweek in Reno Tahoe.
- 2018 Interbike Release - Registration Opens (pdf, 270 KB)
2018 Interbike – Details Revealed on New Northstar Free-Ride FestivalInterbike, in partnership with Northstar California Resort, revealed today a number of event features and activities as well as the official name and logo of the new consumer festival set to take place September 14-16, 2018 in Truckee, CA.
- 2018 Interbike Release - Free-Ride (pdf, 385 KB)
2018 Interbike – Launches Bi-Monthly Podcast & Marketweek Video SeriesInterbike announced plans to create a new video series that speaks to the value of trade shows for all attendees, gives a visual preview of the Reno Tahoe area for those curious on what to expect, and highlights numerous aspects of the upcoming Interbike Marketweek in September.
- 2018 Interbike Release - Video Podcast (pdf, 276 KB)
2018 Interbike – Partners with BikeFlights.comInterbike partneres with BikeFlights.com, a bicycle shipping service for cyclists, to offer a simple solution for all Interbike attendees who plan to bring their personal bike along with them.
- 2018 Interbike Release - Bikeflights (pdf, 288 KB)
2018 Interbike – Vies to Lead Early OEM Conversations with New Sourcing StrategyInterbike announced plans to create “Source” within its 2018 show, a new strategy to help facilitate OEM and sourcing conversations between component and accessory manufacturers with product managers and distributors.
- 2018 Interbike Release - Source (pdf, 296 KB)
2017 Interbike – Goodbye to Las VegasInterbike staged for the final time in Las Vegas as it marked the end of an era and set its sights on its new home in Reno Tahoe for 2018.
- 2017 Interbike Release - Good bye to Las Vegas (pdf, 375 KB)
2017 Interbike – New Home in Reno-Tahoe and Launch of Interbike MarketweekAmerica’s leading cycling trade show is pleased to announce it has selected Reno-Tahoe as the new home for the Interbike trade show and the site of the newly-created Interbike Marketweek.
- 2017 Interbike Release - Move to Reno Tahoe (pdf, 570 KB)
2016 Interbike – International NewsDespite current market conditions in the North American market being difficult, Interbike continues to demonstrate its ongoing commitment to being North America’s ultimate gathering for retailers to see the latest products and services in the bicycle industry.
- 2016 Interbike Release - International News (pdf, 37 KB)
EU at Interbike #2Interbike, the largest bicycle industry trade show in North America, is presenting an updated turnkey booth section on the show floor. It’s designed to highlight European brands seeking to enter the US market for the first or second time.
- 2016 Interbike Release - EU@Interbike #2 (pdf, 90 KB)
2015 Interbike Press Release – Post Show Final ReportExhibitors, retailers and media expressed positive commentary, noting that feedback from the show floor and at OutDoor Demo was favorable and complimentary.
- 2015 Interbike Press Release - Post Show Final Report (pdf, 61 KB)
2015 Interbike Press Release-Award WinnersInterbike’s annual awards gala didn’t disappoint this year. Hosted by comedy veteran Alonzo Bodden, the awards ceremony presented more than 35 winners with the coveted IB Award.
- 2015 Interbike Press Release-Award Winners (pdf, 38 KB)
2015 Interbike Press Release – CycloFestInterbike today announced the launch of a new four-day demo event that focuses on East Coast bicycle retailers and their staffs at the onset, and ends with a two-day consumer demo and music festival.
- 2015 Interbike Press Release-CycloFest (pdf, 84 KB)
2015 Interbike Press Release-Outdoor Demo NewsInterbike today announced several new initiatives planned for OutDoor Demo, including the return of several brands, new events and a new Ride 2 Recovery Route.
- 2015 Interbike Press Release-Outdoor Demo News (pdf, 57 KB)
2015 Interbike Press Release-World Bicycle Relief-Sram, NutcaseInterbike today announced two fundraising initiatives designed to raise funds for World Bicycle Relief.
- 2015 Interbike Press Release-World Bicycle Relief-Sram, Nutcase (pdf, 84 KB)
2015 Interbike Press Release-New Product RoundupInterbike continues to demonstrate its ongoing commitment to being North America’s ultimate gathering for retailers to see the latest products and services in the bicycle industry.
- 2015 Interbike Press Release-New Product Roundup (pdf, 35 KB)
Interbike 2015 Press Release – Awards NomineesInterbike announced the first round of categories and nominees for the 2015 Interbike Awards (IB Awards), including product, retailer and supplier designations.
- 2015 Interbike Press Release - Awards Nominees (pdf, 72 KB)
2015 Interbike Press Release – The Circuit Test TrackInterbike, the largest bicycle industry trade show in North America, announced a strategic partnership with Extra Energy Services North America (EESNA) today to bring a unique, purpose-built test track indoors to the show for attendees to evaluate the performance of a variety of motor systems and bicycle designs, including E-bikes, Fat Bikes, and Urban/Lifestyle bikes.
- 2015 Interbike Press Release - The Circuit Test Track (pdf, 174 KB)
2015 Interbike Press Release – EU at Interbike VillageInterbike, the largest bicycle industry trade show in North America, is launching a new turnkey booth section on the show floor designed to highlight European brands seeking to enter the US market for the first time.
- 2015 Interbike Press Release - EU at Interbike Village (pdf, 113 KB)