The EU@Interbike Village is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first or second time.

inMotion is your Sales Service Agency for the EU@Interbike village.

Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

If you are interested in participating please fill out below contract, scan and email to us and to our colleagues in the US.

To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.

For more media related information, statistics or picture material, please contact us and/or visit our media resources section, here or go to

Interbike offers also many other promotional opportunities, pls check here:

Maybe the Outdoor Demo is also interesting? It’s now 3,5 days of product testing for consumers, dealers and media prior to the indoor show!, standard exhibitor rules/cost account here.


Find more info here:

IB16_EUatIB info flyer-pic

EU at Interbike info flyer (Pdf 5MB)


Turnkey booth info sheet


Turnkey booth contract form


Press Releases

  • Interbike to Research Alternatives, Announces Show Will Not Take Place in 2019
    Interbike owner, Emerald Expositions, announced today that the Interbike tradeshow will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.
    Interbike 2019 Final Announcement (pdf, 41 KB)
  • Interbike, NBDA and PeopleForBikes to host Annual Interbike Industry Breakfast
    Interbike today announced further details of the annual Industry Breakfast that it is presenting in conjunction with PeopleForBikes and the National Bicycle Dealers Association on Tuesday Sept. 18, the opening day of the show. Joining the previously announced keynote speaker, John Venhuizen, president and CEO of ACE Hardware, is Tim Blumenthal, president of PeopleForBikes, the nation’s leading bike advocacy organization.
    2018 Annual Interbike Industry Breakfast (pdf, 173 KB)
  • Interbike Announces Schedule for Electric Theatre ePowered by Bosch
    Interbike announced the schedule for the 2018 edition of its Electric Theatre, epowered by Bosch. Now in its fourth year, the educational track for electric bicycle retailers will be held each day of the tradeshow in Hall 3 of the Reno-Sparks Convention Center.
    2018 Interbike Release - Electric Theater (pdf, 226 KB)
  • Interbike’s Retailer Education Series, The Forum, Returns for Second Year
    Interbike announced plans for the second installment of its successful retailer education series, The Forum, which will be held each day of the tradeshow in the Reno-Sparks Convention Center. The Forum, presented by eBay and held on the show floor in Hall 2, features retailer-centered educational sessions that are 30 to 40 minutes in length.
    2018 Interbike Release - Retailer Forum (pdf, 221 KB)
  • New & Returning Brands, New Categories and New Location Set
    Interbike announced more details surrounding OutDoor Demo, including participating brands, product testing loops, dining options and more. Taking place at the Northstar California Resort in Truckee, CA, OutDoor Demo is set to feature more than 75 leading brands, offering the most robust product testing experience for the bicycle industry in North America.
    2018 Interbike Release - Outdoor Demo (pdf, 197 KB)