The EU@Interbike Village is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first or second time.

inMotion is your Sales Service Agency for the EU@Interbike village.

Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

If you are interested in participating please fill out below contract, scan and email to us and to our colleagues in the US.

To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.

For more media related information, statistics or picture material, please contact us and/or visit our media resources section, here or go to

Interbike offers also many other promotional opportunities, pls check here:

Maybe the Outdoor Demo is also interesting? It’s now 3,5 days of product testing for consumers, dealers and media prior to the indoor show!, standard exhibitor rules/cost account here.


Find more info here:

IB16_EUatIB info flyer-pic

EU at Interbike info flyer (Pdf 5MB)


Turnkey booth info sheet


Turnkey booth contract form


Press Releases

  • 2018 Interbike Press Release – Open Air District
    Interbike announced the addition of a new featured area of the expo located just outside the door of the Reno Sparks Convention Center, that will incorporate brand booths, The Circuit test track, ePowered by BOSCH, food and beverage options, shaded seating and more.
    2018 Interbike Release - Open Air District (pdf, 311 KB)
  • 2018 Interbike Press Release – Retail by Retailers
    Interbike announced the addition of a new educational track whereby key retailers will share their experiences on specific topics relevant to all IBD’s today. These Retail by Retailers sessions will be presented in either a one-on-one interview or panel discussion format.
    2018 Interbike Release - Retail by Retailers (pdf, 329 KB)
  • 2018 Interbike Press Release – Keynotes Retail Consumer Experts
    Interbike announced that Matt Powell, Vice President and Senior Industry Advisor, Sports for The NPD Group (NPD), will present the latest retail and consumer shopping trends in the cycling industry to event attendees at the show in September.
    2018 Interbike Release - Keynotes Retail Experts (pdf, 308 KB)
  • 2018 Interbike Press Release – Key Brand Momentum Continues
    More key brands in several categories have committed to Interbike Marketweek, as momentum both on the brand and attendee side continue to rise as the Reno Tahoe events begin in 102 days.
    2018 Interbike Release - Key Brands (pdf, 293 KB)
  • 2018 Interbike Press Release – IBD Summit at IB
    Interbike announced the initial wave of content and schedule for the IBD Summit at Interbike retail education track at Interbike 2018. This new track brings the same type of high-level speaker that the IBD Summit was known for to the Interbike audience at no charge.
    2018 Interbike Release - IBD Summit (pdf, 308 KB)