How do you plan to introduce or elevate your brand presence in the North American bicycle market?

The best tool to achieve this goal – for brand introductions and continued dealer and industry communications - is a presentation in Bicycle Retailer & Industry News, in print and/or online!

Bicycle Retailer & Industry News, is the leading business-to-business publication without retail distribution for the bicycle industry for North America and covers all aspects of the domestic and international bicycle industry. Therefore it’s an ideal advertising medium for companies seeking increased OE spec as well as enhanced distribution in the North American dealer market.

With a daily updated online content, extensive archive and monthly visits of 212,000, with a publishing frequency of 12 times a year, delivered to over 9,000 subscribers (approx.. 27.000 readers) in the U.S. A. and Canada, you reach all dealers and decision makers in the north American bicycle and accessory industry.


Independent from advertising, your product- and company news is of course vital info for our editorial team. Please make sure you have them listed in your mailing database.

inMotion is responsible for all advertising sales in Europe with the exception of Italy and Switzerland. Don’t hesitate to contact me to draft a matching offer according to your budgets and targets.

For more information, please visit or download the media kit here.


  • Media Kit 2022 Bicycle Retailer
    Please find attached the 2021 Media Kit for 'Bicycle Retailer & Industry News'.
    Media Kit 2022 Bicycle Retailer (pdf, 2 MB)