How do you plan to introduce or elevate your brand presence in the North American bicycle market?

How do you create interest at Interbike, the only and most important trade show for North America?

The best tool to achieve this goal – for brand introductions and continued dealer and industry communications - is a presentation in Bicycle Retailer & Industry News, in print and/or online!

Bicycle Retailer & Industry News, is the leading business-to-business publication without retail distribution for the bicycle industry for North America and covers all aspects of the domestic and international bicycle industry. Therefore it’s an ideal advertising medium for companies seeking increased OE spec as well as enhanced distribution in the North American dealer market.

With a daily updated online content, extensive archive and monthly visits of 212,000, with a publishing frequency of 18 times a year, delivered to over 9,000 subscribers (approx.. 27.000 readers) in the U.S. A. and Canada, you reach all dealers and decision makers in the north American bicycle and accessory industry.


In addition, Bicycle Retailer & Industry News markets yearly the Directory for the US cycling industry and produces three International supplements with on-site bonus circulation, one each for Taipei Cycle Show, Eurobike and Interbike. Since 2014 it also produces a bi-annual Triathlon Business Special.

Interbike show issues

If you are planning to exhibit at Interbike or if you are looking for distribution - there is no better and more effective way to inform your target audience about your brand and your products.

Whether the Interbike Show issue, online ads during the months of August/September and the Interbike Show Dailies, printed and circulated on the first 3 days of Interbike – targeted advertisement will lead to optimal brand penetration and increased booth traffic at the show.

Independent from advertising, your product- and company news is of course vital info for our editorial team. Please make sure you have them listed in your mailing database.

inMotion is responsible for all advertising sales in Europe with the exception of Italy and Switzerland. Don’t hesitate to contact me to draft a matching offer according to your budgets and targets.

For more information, please visit or download the media kit here.