Thank you for having participated last year or for planning to participate at the EU@Interbike village this year! Maybe your plans have firmed up (again) for this years’ event? Maybe you want to re-book a booth in the EU@Interbike village?

inMotion is your Interbike Marketing Communications and also Sales Service Agency for the EU@Interbike village for all of Europe.

EU@Interbike, is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first time. Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

For this year the preliminary floorplan shows you the planned location of the EU Village in a much more central part of the show!

So if you are interested in participating this year (again) please fill out the contract, scan and email to us and to our colleagues in the US.

Interbike offers also many other promotional opportunities, please check here:

Maybe the Outdoor Demo is also interesting? It’s 2 days of product testing for dealers and media prior to the indoor show!, standard exhibitor rules/cost account here.

We are also the service agency for Bicycle Retailer and Industry News, Bike Europe and Tweewieler in EU. So if there are other communication elements you might consider please feel free to contact us as well.

All media kits can be found here.

Please let us know of any questions on Interbike, the North American market or other services needed. Contact Uwe Weissflog at or +49 711 35164091.

With best regards

Uwe Weissflog

GM inMotion for Interbike

Find more info here:

IB16_EUatIB info flyer-pic

EU at Interbike info flyer (Pdf 5MB)


Turnkey booth info sheet


Turnkey booth contract form

To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.

For more media related information, statistics or picture material, please contact us and/or visit our media resources section, here or go to

Press Releases

  • 2016 Interbike – International News
    Despite current market conditions in the North American market being difficult, Interbike continues to demonstrate its ongoing commitment to being North America’s ultimate gathering for retailers to see the latest products and services in the bicycle industry.
    2016 Interbike Release - International News (pdf, 37 KB)
  • EU at Interbike #2
    Interbike, the largest bicycle industry trade show in North America, is presenting an updated turnkey booth section on the show floor. It’s designed to highlight European brands seeking to enter the US market for the first or second time.
    2016 Interbike Release - EU@Interbike #2 (pdf, 90 KB)
  • 2015 Interbike Press Release – Post Show Final Report
    Exhibitors, retailers and media expressed positive commentary, noting that feedback from the show floor and at OutDoor Demo was favorable and complimentary.
    2015 Interbike Press Release - Post Show Final Report (pdf, 61 KB)
  • 2015 Interbike Press Release-Award Winners
    Interbike’s annual awards gala didn’t disappoint this year. Hosted by comedy veteran Alonzo Bodden, the awards ceremony presented more than 35 winners with the coveted IB Award.
    2015 Interbike Press Release-Award Winners (pdf, 38 KB)
  • 2015 Interbike Press Release – CycloFest
    Interbike today announced the launch of a new four-day demo event that focuses on East Coast bicycle retailers and their staffs at the onset, and ends with a two-day consumer demo and music festival.
    2015 Interbike Press Release-CycloFest (pdf, 84 KB)