Be part of the largest annual gathering of the Bicycle Industry in North America

Interbike Marketweek Reno/Tahoe 2018

Consumer Demo and Festival, September 14-16 / OutDoor Demo, September 16-17 / Northstar California Resort, Truckee, CA

Interbike Expo September 18-20 / Reno, NV


Top 10 reasons you need to be at Interbike: 

  • Expand Your Base: Find the right partners, importers, distributors, OEMs and shops.
  • Broaden Your Horizons: Gain insight into macro trends affecting the bicycle business, including e-bikes.
  • Get the Attention You Deserve: Meet face-to-face with brand leaders on strategies for increasing sales.
  • Grow Your Mind: Choose from among 100 free seminars and clinics designed to grow your business.
  • Meet With Peers: Compare notes with thousands of IBD shops owners, buyers, and managers.
  • Celebrate the Best in Cycling: Remember why you got into this business at the unforgettable IB Awards Night.
  • Don’t Get Dropped: Stay in front of your competition during this period of profound industry change.
  • Be First: See the latest and greatest product, all in one place, all at one time

Interbike is the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. This is accomplished primarily through indoor trade shows, industry and consumer demo experiences, and high-level educational conferences. Established in 1982, Interbike and its events provide the platform for critical face-to-face business interaction, product line previews and media launches, sales lead generation, trend-setting, networking and retail education.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space.

The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Interbike can be found at

inMotion serves as the European Marketing Communications agency for Interbike.

Feel free to contact us for any questions with regard to the event/s.

We are also the Sales Service Agency for the EU@Interbike village.

Please find more information here.


Other events operated by the Interbike team:

Press Releases

  • 2018 Interbike – Vies to Lead Early OEM Conversations with New Sourcing Strategy
    Interbike announced plans to create “Source” within its 2018 show, a new strategy to help facilitate OEM and sourcing conversations between component and accessory manufacturers with product managers and distributors.
    2018 Interbike Release - Source (pdf, 296 KB)
  • 2017 Interbike – Goodbye to Las Vegas
    Interbike staged for the final time in Las Vegas as it marked the end of an era and set its sights on its new home in Reno Tahoe for 2018.
    2017 Interbike Release - Good bye to Las Vegas (pdf, 375 KB)
  • 2017 Interbike – New Home in Reno-Tahoe and Launch of Interbike Marketweek
    America’s leading cycling trade show is pleased to announce it has selected Reno-Tahoe as the new home for the Interbike trade show and the site of the newly-created Interbike Marketweek.
    2017 Interbike Release - Move to Reno Tahoe (pdf, 570 KB)
  • 2016 Interbike – International News
    Despite current market conditions in the North American market being difficult, Interbike continues to demonstrate its ongoing commitment to being North America’s ultimate gathering for retailers to see the latest products and services in the bicycle industry.
    2016 Interbike Release - International News (pdf, 37 KB)
  • EU at Interbike #2
    Interbike, the largest bicycle industry trade show in North America, is presenting an updated turnkey booth section on the show floor. It’s designed to highlight European brands seeking to enter the US market for the first or second time.
    2016 Interbike Release - EU@Interbike #2 (pdf, 90 KB)