Be part of the largest annual gathering of the Bicycle Industry in North America

Interbike Marketweek Reno/Tahoe 2018

Consumer Demo and Festival, September 14-16 / OutDoor Demo, September 16-17 / Northstar California Resort, Truckee, CA

Interbike Expo September 18-20 / Reno, NV


Top 10 reasons you need to be at Interbike: 

  • Expand Your Base: Find the right partners, importers, distributors, OEMs and shops.
  • Broaden Your Horizons: Gain insight into macro trends affecting the bicycle business, including e-bikes.
  • Get the Attention You Deserve: Meet face-to-face with brand leaders on strategies for increasing sales.
  • Grow Your Mind: Choose from among 100 free seminars and clinics designed to grow your business.
  • Meet With Peers: Compare notes with thousands of IBD shops owners, buyers, and managers.
  • Celebrate the Best in Cycling: Remember why you got into this business at the unforgettable IB Awards Night.
  • Don’t Get Dropped: Stay in front of your competition during this period of profound industry change.
  • Be First: See the latest and greatest product, all in one place, all at one time

Interbike is the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. This is accomplished primarily through indoor trade shows, industry and consumer demo experiences, and high-level educational conferences. Established in 1982, Interbike and its events provide the platform for critical face-to-face business interaction, product line previews and media launches, sales lead generation, trend-setting, networking and retail education.

Interbike is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space.

The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

More information about Interbike can be found at

inMotion serves as the European Marketing Communications agency for Interbike.

Feel free to contact us for any questions with regard to the event/s.

We are also the Sales Service Agency for the EU@Interbike village.

Please find more information here.


Other events operated by the Interbike team:

Press Releases

  • 2018 Interbike Press Release – IBD Summit at IB
    Interbike announced the initial wave of content and schedule for the IBD Summit at Interbike retail education track at Interbike 2018. This new track brings the same type of high-level speaker that the IBD Summit was known for to the Interbike audience at no charge.
    2018 Interbike Release - IBD Summit (pdf, 308 KB)
  • 2018 Interbike Press Release – Registration
    Interbike announced that key brands in several categories have committed to Interbike Marketweek, as registration opens today for all attendees including retailers, distributors and media. While the Northstar Free-Ride Festival, OutDoor Demo and the indoor expo have brands committing on a daily basis, a number of key brands have shown their early support for Interbike Marketweek in Reno Tahoe.
    2018 Interbike Release - Registration Opens (pdf, 270 KB)
  • 2018 Interbike – Details Revealed on New Northstar Free-Ride Festival
    Interbike, in partnership with Northstar California Resort, revealed today a number of event features and activities as well as the official name and logo of the new consumer festival set to take place September 14-16, 2018 in Truckee, CA.
    2018 Interbike Release - Free-Ride (pdf, 385 KB)
  • 2018 Interbike – Launches Bi-Monthly Podcast & Marketweek Video Series
    Interbike announced plans to create a new video series that speaks to the value of trade shows for all attendees, gives a visual preview of the Reno Tahoe area for those curious on what to expect, and highlights numerous aspects of the upcoming Interbike Marketweek in September.
    2018 Interbike Release - Video Podcast (pdf, 276 KB)
  • 2018 Interbike – Partners with
    Interbike partneres with, a bicycle shipping service for cyclists, to offer a simple solution for all Interbike attendees who plan to bring their personal bike along with them.
    2018 Interbike Release - Bikeflights (pdf, 288 KB)