The EU@Interbike Village is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first or second time.

inMotion is your Sales Service Agency for the EU@Interbike village.

Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

If you are interested in participating please fill out below contract, scan and email to us and to our colleagues in the US.

To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.

For more media related information, statistics or picture material, please contact us and/or visit our media resources section, here or go to

Interbike offers also many other promotional opportunities, pls check here:

Maybe the Outdoor Demo is also interesting? It’s now 3,5 days of product testing for consumers, dealers and media prior to the indoor show!, standard exhibitor rules/cost account here.


Find more info here:

IB16_EUatIB info flyer-pic

EU at Interbike info flyer (Pdf 5MB)


Turnkey booth info sheet


Turnkey booth contract form


Press Releases

  • 2018 Interbike – Vies to Lead Early OEM Conversations with New Sourcing Strategy
    Interbike announced plans to create “Source” within its 2018 show, a new strategy to help facilitate OEM and sourcing conversations between component and accessory manufacturers with product managers and distributors.
    2018 Interbike Release - Source (pdf, 296 KB)
  • 2017 Interbike – Goodbye to Las Vegas
    Interbike staged for the final time in Las Vegas as it marked the end of an era and set its sights on its new home in Reno Tahoe for 2018.
    2017 Interbike Release - Good bye to Las Vegas (pdf, 375 KB)
  • 2017 Interbike – New Home in Reno-Tahoe and Launch of Interbike Marketweek
    America’s leading cycling trade show is pleased to announce it has selected Reno-Tahoe as the new home for the Interbike trade show and the site of the newly-created Interbike Marketweek.
    2017 Interbike Release - Move to Reno Tahoe (pdf, 570 KB)
  • 2016 Interbike – International News
    Despite current market conditions in the North American market being difficult, Interbike continues to demonstrate its ongoing commitment to being North America’s ultimate gathering for retailers to see the latest products and services in the bicycle industry.
    2016 Interbike Release - International News (pdf, 37 KB)
  • EU at Interbike #2
    Interbike, the largest bicycle industry trade show in North America, is presenting an updated turnkey booth section on the show floor. It’s designed to highlight European brands seeking to enter the US market for the first or second time.
    2016 Interbike Release - EU@Interbike #2 (pdf, 90 KB)