The EU@Interbike Village is a dedicated turnkey booth section designed to highlight European brands seeking to enter the US market for the first or second time.

inMotion is your Sales Service Agency for the EU@Interbike village.

Brands must be a new (or second year) exhibitor at Interbike, must be ready to initiate distribution of products into the North American market the following year and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

If you are interested in participating please fill out below contract, scan and email to us and to our colleagues in the US.

To support your participation at Interbike we also offer PR, translation and creative services (f.e. booth, promotional, advertising and merchandise design and production). Other show related services can be made available upon request.

For more media related information, statistics or picture material, please contact us and/or visit our media resources section, here or go to

Interbike offers also many other promotional opportunities, pls check here:

Maybe the Outdoor Demo is also interesting? It’s now 3,5 days of product testing for consumers, dealers and media prior to the indoor show!, standard exhibitor rules/cost account here.


Find more info here:

IB16_EUatIB info flyer-pic

EU at Interbike info flyer (Pdf 5MB)


Turnkey booth info sheet


Turnkey booth contract form


Press Releases

  • 2018 Interbike Press Release – IBD Summit at IB
    Interbike announced the initial wave of content and schedule for the IBD Summit at Interbike retail education track at Interbike 2018. This new track brings the same type of high-level speaker that the IBD Summit was known for to the Interbike audience at no charge.
    2018 Interbike Release - IBD Summit (pdf, 308 KB)
  • 2018 Interbike Press Release – Registration
    Interbike announced that key brands in several categories have committed to Interbike Marketweek, as registration opens today for all attendees including retailers, distributors and media. While the Northstar Free-Ride Festival, OutDoor Demo and the indoor expo have brands committing on a daily basis, a number of key brands have shown their early support for Interbike Marketweek in Reno Tahoe.
    2018 Interbike Release - Registration Opens (pdf, 270 KB)
  • 2018 Interbike – Details Revealed on New Northstar Free-Ride Festival
    Interbike, in partnership with Northstar California Resort, revealed today a number of event features and activities as well as the official name and logo of the new consumer festival set to take place September 14-16, 2018 in Truckee, CA.
    2018 Interbike Release - Free-Ride (pdf, 385 KB)
  • 2018 Interbike – Launches Bi-Monthly Podcast & Marketweek Video Series
    Interbike announced plans to create a new video series that speaks to the value of trade shows for all attendees, gives a visual preview of the Reno Tahoe area for those curious on what to expect, and highlights numerous aspects of the upcoming Interbike Marketweek in September.
    2018 Interbike Release - Video Podcast (pdf, 276 KB)
  • 2018 Interbike – Partners with
    Interbike partneres with, a bicycle shipping service for cyclists, to offer a simple solution for all Interbike attendees who plan to bring their personal bike along with them.
    2018 Interbike Release - Bikeflights (pdf, 288 KB)